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New Titles from Star Route Books

We’re proud to announce the second in a series of companion volumes to the, online, Ashe County Veterans History Project by the Ashe County Public Library.

In 2018, Imaging Specialists worked with the library to develop a printed companion to their Veterans History Project, an online archive of veterans with ties to Ashe County, NC.
We designed the cover and pages using photos and text from their growing libguide database.
This year’s cover design incorporates an image from a World War I era War Bonds poster painted by Howard Chandler Christy in 1917.

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Digitizing Negative Archives for the Historical Society

Minnie Lou Edwards Irwin- portrait by Thelma Davis in 1945.

We’ve been working on a new documentary for the Alleghany Historical – Genealogical Society, about Minnie Lou Edwards Irwin.
The negative, above, was made by Thelma Davis, at her studio in Sparta, NC on October 26, 1945. It’s one of the first we have copied from her extensive collection, which she gave to the Historical Society a few years back.
Imaging Specialists is honored to be involved with the television project to memorialize Mrs. Irwin and the project to archive the photography of her friend and colleague, Mrs. Davis.

We’ve modified our 4×5 Beseler enlarger and added a lighted vacuum copyboard made from a sliding “chase” from one of the Opti-Copy cameras we used for many years. This early design accommodated reflective (paper) and transmission (film) originals.
Mrs. Irwin’s negative image on the camera’s screen.

This backlit, projection setup will allow us to copy a large number of negatives faster and more efficiently than we could with a scanner. The low resolution images will be ideal for internet access.
In this way, the Historical Society (and anyone with an idea for an online archive) can share low res images quickly and easily. Anyone needing larger files can order high resolution scans or prints to be made and proceeds from those sales can help pay for the access site and storage of the data.

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Effective Social Media Marketing by Imaging Specialists

In just 3 days, this post for Shatley Springs Inn and Restaurant reached 154,169 people and, incredibly, it had been shared 1722 times!


ISI works with our customers to develop effective, attractive social media posts that inform and entertain visitors.

Elements like links and tags develop interaction and improve visibility. We pay close attention to statistical information provided by Facebook so that we know our audience demographic, what they like and when they’re online.

A nice, positive message for our own Facebook page. We enhanced a public domain image and overlayed a vignette layer and cracklature from an old dinner plate.

Imaging Specialists not only develops social media posts but we also help administrate those type of pages. We monitor post responses and interact with site visitors, answering questions and requests, “liking” comments, sharing customers’ posts and, sometimes, even eliminating negative comments or attacks.

It’s called reputation management and it is becoming more and more necessary for companies- no matter the size- to interact with web site and social media visitors as they once would have in person. Think of it like an online customer service department.

We made this video post for Sparky’s Coffee after they moved to Shatley Springs in May of 2018. It features our own still, panoramic shot, made a little more interesting by animation.
Our idea was copied a few days later by the Ashe County Chamber of Commerce on their own Facebook page, and can be seen, here.
2019 pre-season post for Sparky’s Coffeehouse.

We also help monitor and respond to visitor posts at customer review sites like TripAdvisor and Yelp. Even informational and directory sites need to be monitored and updated periodically.

We have even had to work to remove “unofficial” Facebook or Instagram accounts. Pages that were initiated by former employees who might still have access or by someone, not affiliated with a company or organization can cause problems or confusion.

It is necessary, at an increasing number of types of sites, to respond to requests; to answer reviews (both good and bad!) and to monitor the internet for disinformation.

We designed this “Groundhog Day” post for Shatley Springs to announce the new opening day for their 2019 season.
This post was to announce the launch of the new Stratford Oaks Tales website. Imaging Specialists worked with Dr. Suzanne Mellow-Irwin to produce the book series and her website.
We used the cover of the third Stratford Oaks book, The Tale of Cricket and Cracker for this local notice.
The beautiful photograph was made by Suzanne’s husband, Bobby Irwin. ISI designed the cover and interior pages, built the files and we publish books in the Stratford Oaks series. We market the books under our imprint, Star Route Books.
Informational post for the upcoming County Revaluation by the Alleghany Tax Office. We used fonts and colors from the new county logo for signage, flyers, car magnets and website.