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ISI moves to the BDC

Starting in January 2016, we’ll have a new address. We’ve moved to the Blue Ridge Business Development Center and are in Office 505, at 115 Atwood Street.

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We will continue to offer all the of the same services at the new location, focusing on web services (design, development, hosting and maintenance), print publishing (page design, digital prepress, book printing), and television production (our existing series Silver Screenings, Alleghany Memories, and the upcoming Common Threads).

Our new location will bring ISI closer to several of our existing business-to-business clients, as well as new startups who might benefit from our print & document services.

Our online store, Shop Star Route, is still live, and the books we had available at our Main Street location are still available downtown. Star Route Books are available at Sparky’s Coffeehouse (at 32 West Whitehead Street), and the Alleghany Historical-Genealogical Society is retailing the books they have published at Alleghany Historical Museum (at 7 North Main Street). None of our titles are out of print and they’re easy to find at Shop Star Route.

We’re very excited about the new chapter for ISI. Looking forward to seeing you in the new year, at our new location.

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New Titles From Star Route Books

We have recently finished some interesting book projects. While each of these books is unique, all are exceptional. And all are educational.

EddClayCoverFrom Hardscrabble to Pearl Harbor by Edd Clay. Mr. Clay’s book is a memoir of his early life in Haywood County, North Carolina, his naval service in World War II and afterward. He was actually on a heavy cruiser, the USS Minneapolis, “rounding Diamond Head” during the Japanese attack on Pearl Harbor.

For Mr. Clay’s book, we designed the page layout and cover, formatted the images for print, proofread the manuscript and generated a digital file for the printer. All proceeds from sales of the book benefit Barium Springs Home for Children. Mr. Clay sells the books on Amazon.com and at speaking engagements.

Edd Clay was born in 1919 and grew up near Bethel, North Carolina, at that time a remote mountain enclave. Before he should have been driving, he was hauling lumber over his father’s treacherous plank road, the only way out on the first two miles to market. But as he drove, he dreamed of expanding his horizons. At 18, he left home to join the Navy.

 

Alleghany County North Carolina Abstracts of Deed Books A1 and B2 by Rebecca Moon, to benefit Alleghany Historical Museum. Rebecca’s work on the book is impressive but not surprising given her extensive work on her web site, The Cheek Family of Alleghany County. She researched, transcribed, formatted and indexed the first two deed books for the county and then donated rights to publish the finished work to the Alleghany Historical – Genealogical Society. She has also generously added enough data for several future books.

For the Deed book, we designed the cover and adjusted the pdf to make a print-ready file. ISI is producing the books, “on-demand,” for the Historical Society who uses proceeds to help pay expenses of the Alleghany Historical Museum.

Print-on-demand technology has benefited this fund raising project in several ways. The Society was able to immediately proceed with the project without the outlay of any up-front funds for a traditional press run. And since books are produced on-demand, there is no need for costly storage space. The Blue Ridge Business Development Center currently donates an office to the Society for storage of existing inventory. Books can be ordered in small batches as they are needed or they can be drop-shipped directly to customers who order online. And that’s not all: the Society is making more profit per book than with any book they have ever produced.

Find the Alleghany Deed books  and all AHGS books in our store on Main Street in Sparta or online, at Shop.StarRoute.net.

 

HealingMyJourneyHomeCoverHealing, My Journey Home by Meachele Mothership Montgomery. Meachele’s book- already a huge success with over 200 copies sold in the first month- is the triumphant story of how she traveled the length of the Appalachian Trail after the tragic death of her husband, Roy.

For Meachele’s book, we performed complete digital prepress services: We worked with Meachele to design page layout in a way that matched her personal style, helping to select and place her photography. We laid out the cover, helped proofread the manuscript and formatted images for print. ISI is producing books, on demand, for Meachele. She orders in batches and sells, primarily, at local signings and appearances but has also developed a web site for marketing outside the region. We’re also proudly retailing these exceptional books in-store and online, at Shop.StarRoute.net.

Born Meachele Ronald in Berlin, Germany to Erika and Floyd Ronald, a 28 year Army Veteran. She became an Army Brat who followed the family around the globe. Before serving in the U.S. Navy, she graduated from the University of Chapel Hill, NC with a degree in Anthropology. After marrying her husband, Ray, in Wales, she resigned her commission in 1986. She became a full time mom and helped with play groups. Once her third son was born, the family was stationed back in Wales. The family enjoyed horses and hiked over the countryside. Meachele’s husband, Ray, retired from the U.S. Navy in 1998, and they built their dream home in the mountains of North Carolina. The family continued exploring the mountains near Mount Rogers, Va. Meachele and Ray had always dreamed of hiking the Appalachian Trail with their younger son, Eric. In March 2011, Meachele decided to hike the trail with her dog, Cianna.

 

CalliAnteaterCoverThe Anteater That Couldn’t Eat Ants was written and illustrated by Calli Brielle McIntyre, as a part of her Crowning Purpose initiative, which focuses on allergy research and anti-bullying education.

For Calli’s book, we began with her watercolor paintings and story, already divided into page breaks. We scanned the originals and placed them into pages adding bleed and adjusting images wherever necessary. We added page numbers and text over the images in a font selected to complement Calli’s art without overpowering it. We will produce final books for Crowning Purpose to sell and place in appropriate facilities. We will also sell the books in our store and online, at Shop.StarRoute.net.

Calli Brielle McIntyre advocates for children suffering from food allergies and victims of bullying. Through her personal experiences of being bullied because of her food allergies, Calli created her personal platform in 2009 to bring awareness to the growing number of children with food allergies. About one third of children with food allergies report that they have been bullied specifically because of their allergies. Calli has hosted several Be a PAL: Protect A Life events to educate students and teachers on how to recognize anaphylaxis and how to keep peers safe. In 2014 she hosted her first Teal Pumpkin Project to provide allergy safe treats at Halloween. Calli was featured in a FARE publication (formerly FAAN) because of her advocacy work. During Calli’s reign as Miss NC Junior High school, she traveled and promoted B.R.A.V.E (Building Respect and Values For Everyone), the official platform of the Miss High School America Organization.  She has reached over two thousand preschool and elementary students with empowering steps to put an end to bullying. Calli believes that the earlier you equip children with the proper tools to defeat a bully, the more successful they will be in their teen years. Copies of The Anteater That Couldn’t Eat Ants will be donated to school libraries through Crowning Purpose, Inc., a 501(c)(3) charitable organization, that Calli founded in 2015.  Proceeds from her book sales will go to food allergy research and anti-bullying education. Calli is currently working with her local state representatives to get North Carolina House Bill 520 passed that would require restaurants in North Carolina to complete training on food allergies.

headerNOTE: The next BookFest will be June 27 in Downtown Sparta. Plan to come and meet regional authors in participating stores that Saturday. BookFest is a great way to shop for books and visit with authors in a relaxed atmosphere. If you’re considering a publishing project, contact ISI for information.

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New Sites Launched

In the first part of 2015, we’ve launched several new sites (and site redesigns). Check these projects out, then contact ISI for your own website updates. From a complete design to an existing site that needs some sprucing up, or just moving from your current host- whatever your online needs, ISI can help!

Sparky’s Coffeehouse


Sparky’s site was originally quickly put together before the Coffeehouse opened in January 2014. It didn’t have many images – the only graphic on the site was the logo – and had a basic white background. After the redesign, it has a wider, more attractive format, with more graphics and much more information.

Riverbend Tree Farms


The owners of Riverbend Tree Farms first came to us before Thanksgiving, asking with help with a mass emailing service, before their Christmas tree lot opened for the 2014 season. They had a mailing list and needed a way to contact previous customers, and add first-time visitors to their mailing list for the future. We set up a quick contact form with their logo to get them through this season, and worked on a new site layout to launch in 2015.

Chilly Water Farm, LLC


Chilly Water Farm’s site came together from their current brochure, facebook page, and an unused blog that was still accessible online. We talked to them about how to remove the old content (after we downloaded everything that was still applicable), and developed a cohesive look for the site, with a color scheme that will easily translate to print and other mediums. We set up a PayPal shopping cart for quick, easy ordering of their Get Chillerized products.

VisitAlleghanyNC.com


At VisitAlleghanyNC.com, we developed a brand new blog with a focus on bird watching, that matched the look of the rest of the site.

NC Society of Historians


ISI has hosted and maintained the site for NCSH for several years, and this year added a WordPress blog, increasing the functionality of the site for NCSH president, Elizabeth Sherrill.

Millers Camping


Bill Womble, manager of Millers Camping, was a previous web customer who returned when it was time to update an existing site for the campground. We chose bright new images and a new layout, updating text content and quickly put the new site live. We also added a WordPress blog to the site, and integrated the design of the site into the blog format.

Florida Keys Catamaran Charters


We first worked with the owners of Florida Keys Catamaran Charters to develop the website for their former bed & breakfast inn (which is currently for sale, and hopefully will be reopened when it sells). Recently, they decided to focus on selling the b&b and expand their catamaran charter business. This Spring, we modified both sites, updating information and adding photos.

Crackerfarm


Crackerfarm is the alias of Mike Beyer, a photographer & videographer based in Nashville, TN, who works with bands like the David Mayfield Parade, Langhorne Slim and the Law, and the Avett Brothers. He noticed his WordPress-based store was down when he recently added a new product for sale. After he tweeted for help, we contacted him, volunteering to fix the problem. (The problem turned out to be an incompatibility between his WordPress theme and an updated version of WordPress, which caused fatal errors and killed the shopping cart functions.) We soon changed him over to a new theme, to get him up and running. Then, we redesigned the site, to focus on his photography and improved e-commerce functionality, in a clean minimalist layout optimized for mobile web browsing.

Shady Rest Tree Farm


Shady Rest Tree Farm contacted us to move their site from their previous hosting company. We quickly moved the site, updated their shopping cart software, re-entered their existing catalog inventory, and integrated PayPal Web Payments. There was minimal downtime with the move.

Star Route Books


We also (somehow) found time to rework our own book publishing site.

Please check all of these sites out. You’ll probably learn something new from each of them, and you’ll definitely see a good variety of services ISI can provide. Contact us if you’re considering a redesign, need help with a troublesome site, or are starting out fresh.

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Community Events this Weekend

Big events are happening this weekend!

6th Annual Alleghany Empty Bowls11081179_925937210761567_8451823570232650877_n
In Honor of Bet Mangum

Friday, April 24 at the Sparta United Methodist Church.

The event, which benefits the Solid Rock Food Closet, will start at 11am and last till 2pm.

For the event, we developed a Sponsor Board, posters, invitations, and graphics for the newspaper and social media. The event was also advertised on eAlleghany.net.

1st Annual Blue Ridge Golf Tournament

Saturday, April 25, 2015 at Roaring Gap Club.

Proceeds from the Golf Tournament provide funds for scholarships and vital needs at Blue Ridge Christian School.

ISI designed and printed programs and an event banner, that featured event sponsors.  Well over 100 businesses, organizations and individuals have worked together to produce the tournament.

ISI is proud to be a part of these events, which will benefit so many in our area. This weekend, make time to support these important organizations and have a little Springtime fun in the process!

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2014 NCSH Awards

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We attended the Annual Awards Banquet of the North Carolina Society of Historians in Mooresville, on October 25.

We won a Joe M. McLauren Newsletter award for the Alleghany Historical Genealogical Society newsletter we produce.

Our 2014 issue Emma Jean’s Blue Ridge Almanac also won Paul Green Multimedia Award. (The 2015 book will be available in November.)

Imaging Specialists, Inc. also redesigned the 14 NCSH award certificates and printed them, this year.

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